Privacy Policy

NFL Therapy Gear (“we,” “our,” or “us”) operates the website gear.nfl-therapy.com. This Privacy Policy describes how we collect, use, and protect information when you visit our website. We are committed to transparency about our data practices and to complying with applicable privacy laws including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA).

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please discontinue use of the site.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information only when you voluntarily submit it through our contact form or by emailing us directly at gear@nfl-therapy.com. This may include:

  • Your name
  • Your email address
  • The content of your message
  • Any other information you choose to include in your correspondence

We use this information solely to respond to your inquiry. We do not add your email to marketing lists, share it with advertisers, or use it for any purpose beyond addressing your specific question or feedback.

1.2 Information Collected Automatically

When you visit our website, certain technical information is collected automatically through cookies and similar technologies. This may include:

  • Device and browser information: Browser type, operating system, screen resolution, device type (desktop, tablet, mobile).
  • Connection information: Internet Protocol (IP) address, Internet service provider, referring URL.
  • Usage data: Pages visited, time spent on each page, date and time of visit, click patterns, scroll depth.
  • Location data: General geographic location derived from IP address (country and city level, not precise location).

This information is collected through Google Analytics and Google AdSense, our third-party service providers. We do not combine this automatically collected data with personally identifiable information you provide through our contact form.

1.3 Information We Do Not Collect

NFL Therapy Gear does not collect:

  • Financial or payment information (we do not sell products)
  • Social Security numbers or government-issued identification
  • Health or medical information
  • Biometric data
  • Information from social media accounts
  • Precise geolocation data

2. How We Use Your Information

The information we collect is used for the following purposes:

  • Responding to inquiries: When you contact us via email or the contact form, we use your name and email to reply to your message.
  • Website analytics: We use Google Analytics to understand how visitors use our site, which pages are most popular, and how we can improve the user experience. This data is viewed in aggregate form.
  • Advertising: Google AdSense uses cookies to display contextually relevant advertisements. Ad personalization depends on your browser settings and Google account preferences.
  • Site maintenance: Technical information helps us identify and resolve website errors, optimize page load times, and ensure compatibility across devices and browsers.
  • Content improvement: Understanding which articles receive the most traffic helps us prioritize topics that our readers find most valuable.

We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their marketing purposes. We do not use your information for profiling or automated decision-making beyond what is described in this policy.

3. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to facilitate essential site functions and support our advertising and analytics services. For detailed information about the cookies we use, please visit our Cookie Policy page.

3.1 Types of Cookies We Use

  • Essential cookies: Required for basic site functionality such as page navigation and secure access. These cannot be disabled without affecting site performance.
  • Analytics cookies (Google Analytics): Help us understand traffic patterns, user behavior, and site performance. Data is collected in aggregate and does not personally identify you.
  • Advertising cookies (Google AdSense): Used to display advertisements relevant to your interests. These cookies may track your browsing activity across multiple websites to build an advertising profile.

3.2 Managing Cookies

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect site functionality. You can also opt out of personalized advertising through the following resources:

  • Google’s Ad Settings: ads.google.com/settings
  • Network Advertising Initiative: optout.networkadvertising.org
  • Digital Advertising Alliance: optout.aboutads.info

4. Third-Party Services

We use the following third-party services that may collect data when you visit our site:

4.1 Google Analytics

We use Google Analytics to track and report website traffic. Google Analytics uses cookies to collect information about your use of our website. This information is transmitted to and stored by Google on servers in the United States. Google may use this data to contextualize and personalize ads within its own advertising network. Google’s privacy policy is available at policies.google.com/privacy.

4.2 Google AdSense

We use Google AdSense to display advertisements on our website. AdSense uses cookies and web beacons to serve ads based on your prior visits to our site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on browsing patterns. You may opt out of personalized advertising by visiting Google’s Ad Settings.

4.3 WordPress

Our website is built on WordPress, which may set cookies for site functionality, comment moderation, and security purposes. WordPress is operated by Automattic Inc. Their privacy policy is available at automattic.com/privacy.

We do not use social media plugins, embedded social feeds, or other third-party tracking tools beyond those listed above.

5. Data Security

We implement reasonable technical and organizational measures to protect the information we collect from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data transmitted between your browser and our server
  • Regular software updates and security patches
  • Restricted access to personal data (limited to editorial team members who need it to respond to inquiries)
  • Secure hosting infrastructure

However, no method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You provide information at your own risk.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy:

  • Contact form submissions: Retained for up to 12 months after your inquiry is resolved, then permanently deleted.
  • Analytics data: Google Analytics data is retained according to Google’s default settings (26 months) unless configured otherwise.
  • Advertising data: Managed and retained by Google according to their data retention policies.

7. Your Rights Under GDPR (European Union Users)

For users in the European Union, GDPR (General Data Protection Regulation) rights apply: the right to access, correct, delete, restrict processing, data portability, and object to processing of personal data. To exercise these rights, please contact gear@nfl-therapy.com.

Specifically, under the GDPR you have the right to:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete personal data.
  • Right to erasure: Request deletion of your personal data where there is no compelling reason for its continued processing.
  • Right to restrict processing: Request that we limit how we use your data in certain circumstances.
  • Right to data portability: Request transfer of your personal data to another service provider in a structured, commonly used, machine-readable format.
  • Right to object: Object to the processing of your personal data for certain purposes, including direct marketing.

We will respond to GDPR requests within 30 days. If we need additional time, we will inform you of the reason and extension period. There is no fee for exercising these rights, although we may charge a reasonable fee for manifestly unfounded or excessive requests.

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

8. Your Rights Under CCPA (California Residents)

For California residents, CCPA (California Consumer Privacy Act) rights apply: the right to know what personal information is collected, the right to delete personal information, the right to opt-out of sale of personal information (we do not sell personal information), and the right to non-discrimination. To exercise these rights, contact gear@nfl-therapy.com.

Under the CCPA, California residents specifically have the right to:

  • Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to opt-out of sale: We do not sell personal information to third parties. Therefore, there is no need to opt out of sales.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide you with a different level of service for exercising your rights.

To submit a CCPA request, email gear@nfl-therapy.com with the subject line “CCPA Request.” We will verify your identity before processing your request and respond within 45 days.

9. Children’s Privacy (COPPA Compliance)

This website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact gear@nfl-therapy.com so we can take appropriate action.

If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our records.

Our content is designed for adult NFL fans and is not directed at children. While some of our articles discuss products marketed to youth (such as kids’ apparel sizing), the content itself is written for adult readers and parents.

10. International Data Transfers

Our website and the third-party services we use may transfer and process your data in countries outside your country of residence, including the United States. These countries may have data protection laws that differ from those in your jurisdiction. By using our website, you consent to the transfer of your information to these countries.

For transfers of personal data from the European Economic Area (EEA) to countries not deemed to provide an adequate level of data protection, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

11. Links to External Websites

Our articles may contain links to external websites for reference and educational purposes, such as the Pro Football Hall of Fame, NFL.com, and manufacturer websites. These external sites have their own privacy policies, and we are not responsible for their data practices. We encourage you to review the privacy policies of any external websites you visit through links on our site.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service providers. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

Continued use of our website after changes to this Privacy Policy constitutes acceptance of those changes. If you disagree with any modifications, please discontinue use of our site.

13. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

  • Email: gear@nfl-therapy.com
  • Subject line: “Privacy Inquiry” (for general questions) or “GDPR Request” / “CCPA Request” (for rights requests)

We aim to respond to all privacy-related inquiries within 30 days. For CCPA requests, we will respond within 45 days as required by law.

For information about how we use cookies specifically, please visit our Cookie Policy. For our complete legal terms, please see our Terms of Use and Disclaimer.