Cookie Policy

This Cookie Policy explains what cookies are, how NFL Therapy Gear (gear.nfl-therapy.com) uses them, and what options you have for controlling cookies on our website. This policy should be read alongside our Privacy Policy, which provides additional detail about how we handle your personal information.

What Are Cookies?

Cookies are small text files that websites place on your device (computer, tablet, or smartphone) when you visit them. Cookies are widely used across the internet and serve a variety of functions, from remembering your preferences to helping website owners understand how visitors use their sites.

Cookies are stored in your browser and can be classified by their duration (session cookies that expire when you close your browser vs. persistent cookies that remain until they expire or are deleted) and by their origin (first-party cookies set by the website you’re visiting vs. third-party cookies set by other domains).

How We Use Cookies

NFL Therapy Gear uses cookies for three primary purposes: essential site functionality, traffic analytics, and advertising. Below is a detailed breakdown of each category.

Essential Cookies

These cookies are necessary for the basic operation of our website. They enable core functionality such as page navigation, content rendering, and security features. Without these cookies, certain parts of the website may not function properly.

  • WordPress session cookies: Used for site functionality, security, and content management. These are first-party cookies set by our WordPress platform.
  • GDPR consent cookies: Used to record your cookie consent preferences so you are not repeatedly asked for consent on each visit.

Essential cookies cannot be disabled without significantly affecting your ability to use our website.

Analytics Cookies (Google Analytics)

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about your browsing behavior in aggregate form, helping us identify which content is most useful, how visitors navigate between pages, and where we can improve the user experience.

Information collected by Google Analytics cookies includes:

  • Pages viewed and time spent on each page
  • How you arrived at our site (search engine, direct visit, referral link)
  • Your general geographic location (country/city level)
  • Device type, browser, and operating system
  • Session duration and bounce rate

Google Analytics cookies used on our site include:

  • _ga: Used to distinguish users. Expires after 2 years.
  • _ga_[ID]: Used to persist session state. Expires after 2 years.
  • _gid: Used to distinguish users. Expires after 24 hours.
  • _gat: Used to throttle request rate. Expires after 1 minute.

Google Analytics data is processed by Google LLC. For more information about how Google handles analytics data, visit Google’s privacy policy at policies.google.com/privacy.

Advertising Cookies (Google AdSense)

Our website is monetized through Google AdSense, which displays contextual advertisements on our pages. AdSense uses cookies to serve ads that may be relevant to your interests based on your browsing activity across websites.

AdSense cookies may:

  • Track which ads have been shown to you to avoid repetition
  • Measure ad performance (impressions, clicks)
  • Build an advertising profile based on your browsing patterns across the Google Display Network
  • Enable frequency capping (limiting how often you see a particular ad)

Common Google advertising cookies include:

  • NID: Used to show Google ads in Google services for signed-out users. Expires after 6 months.
  • IDE: Used to show Google ads on non-Google sites. Expires after 13 months in EEA/UK/Switzerland, 24 months elsewhere.
  • DSID: Used to identify a signed-in user for ad personalization. Expires after 2 weeks.
  • 1P_JAR: Used for ad personalization and measurement. Expires after 1 month.

The appearance of any advertisement on our website does not constitute an endorsement by NFL Therapy Gear of the advertised product or service. We do not select which ads appear — Google’s automated systems determine ad placement based on page content and user preferences.

Third-Party Cookies

In addition to Google Analytics and Google AdSense cookies described above, our website may occasionally include embedded content from third-party services. If present, these may set their own cookies:

  • Google Fonts: We may use Google Fonts for typography, which may result in connections to Google servers but generally does not set cookies.
  • WordPress plugins: Certain WordPress plugins used for site functionality may set additional cookies. These are first-party cookies limited to site operation.

We do not use social media tracking pixels, Facebook Pixel, Twitter analytics, or similar social media tracking technologies.

Managing Your Cookie Preferences

You have several options for controlling how cookies are used when you visit our site:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View the cookies stored on your device
  • Delete existing cookies
  • Block all cookies or only third-party cookies
  • Set preferences for specific websites
  • Receive notifications when a cookie is being set

Instructions for managing cookies vary by browser. Consult your browser’s help documentation for specific guidance.

Opt-Out of Personalized Advertising

If you prefer not to receive personalized ads, you can adjust your preferences through these tools:

  • Google Ad Settings: ads.google.com/settings — Control how Google personalizes ads across its services.
  • Network Advertising Initiative: optout.networkadvertising.org — Opt out of targeted advertising from NAI member companies.
  • Digital Advertising Alliance: optout.aboutads.info — Manage preferences for online behavioral advertising.
  • Your Online Choices (EU): youronlinechoices.eu — European-specific advertising preference management.

Opting out of personalized advertising does not remove ads from our site — it means the ads you see will be less targeted and potentially less relevant to your interests.

Google Analytics Opt-Out

Google offers a browser add-on that allows you to opt out of Google Analytics tracking across all websites: tools.google.com/dlpage/gaoptout.

GDPR and CCPA Compliance

Our cookie practices comply with both the General Data Protection Regulation (GDPR) for European Union users and the California Consumer Privacy Act (CCPA) for California residents.

Under the GDPR, we provide clear information about cookies before they are set and obtain consent where required. Under the CCPA, we disclose the categories of information collected through cookies and provide opt-out mechanisms.

For detailed information about your rights under these regulations, please see our Privacy Policy.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, the services we use, or regulatory requirements. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy regularly.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at gear@nfl-therapy.com.